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Author: Alasdair Munn
tcg: The Communication Group
One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space.

When this approach is taken out of this context and supplanted into a [...]

Author : Alasdair Munn
tcg: The Communication Group

For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within “online promotion”.
Understanding that people have different learning styles and different starting [...]