Has Morgan Stanley Exposed the Need for Increase Marketing Engagement?

Author : Alasdair Munn Reading all the comments and articles about the 15 year old Intern at Morgan Stanely and his research report has me scratching my head. I am not belittling “Matthew Robson’s” efforts, or suggesting that his report is not worth anything. In fact I applaud him and his contribution. What does concern me [...]

Are Social Media Strategists Slowing Down Social Media Adoption?

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Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much other than producing a smug group of self-labelled enlightened ones and a larger [...]