Author: Alasdair Munn tcg: The Communication Group After attending Africa Gathering this weekend, the central key words and phrases I gained were: Relevance Solution based approach Context Understanding your stakeholders. Sustainable (All four cornerstones) In the West, particularly the US, the most publicised and most visible business model for the development of collaborative and people-connecting [...]
Author: Alasdair Munn tcg: The Communication Group “Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the destination. People are searching for content. To put some context to [...]
If there is one thing I heard over and over during the time of Zimbabwe’s worst economic troubles, it was, “How on earth are you surviving?” This from both Zimbabweans and foreigners. Inevitably the answer would be, “We make a plan”, because that’s the Zimbabwean way, and that’s what we have always done. It’s a [...]
Today Bill Gates told the people attending the ICTD 2009 Conference in Qatar that Zimbabwe was not worth spending resources on as it is too far gone. I disagree with his remarks and find them unfortunate. They have far reaching consequences for the people of Zimbabwe. Below is an open letter to Mr. Gates explaining [...]
Author: Alasdair Munn tcg: The Communication Group I seldom write here about one of the aspects of my job that I like the best. Power Profiling. Power Profiling is about creating personas and understanding customers and audiences. It involves knowing how to communicate to them. Appreciating how they learn, how they are influenced. Knowing their [...]
I have just read Chris Brogan’s blog post “Just as Difficult as it Seems” I posted a comment which I have reproduced here as I think it is relevant to my last few posts on this site. In Chris’s post, he talks about social media strategies being rather more involved and complicated than setting up [...]
Guest Post by Clare Munn, CEO tcg: The Communication Group I have always been a big believer in EQ and IQ, and as I got older I realized I needed a bridge between the two, and therefore have called this CQ. C is for Connect or Collaborate or Communicate. It’s one thing having emotional intelligence [...]
There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no surprise that the most discussed social [...]
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