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Author: Alasdair Munn
tcg: The Communication Group
User Generated Content (UGC) is no longer news; it is an established part of our lives. We expect to be able to participate, share and create online. Just as having a mobile phone is standard. Do you remember when mobiles were something special? Sure, mobiles are evolving. It [...]

We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up against obstacles. What’s all this lark about ROI? Don’t they get [...]