by Alasdair Munn | Dec 30, 2009
Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes. The overconfident rebel leader The party seeker and connector The Geek The...
by Alasdair Munn | Dec 1, 2009
Brand Africa, Twitter and World AIDS Day Twitter is doing a fantastic job supporting the World AIDS Day. Changing their whole theme and incorporating the colour #RED has done much to spread the message and allow people to connect and spread their message. Having said...
by Alasdair Munn | Oct 12, 2009
Our quest to define, own and control ideas limits our ability to progress. This is the war cry of open source enthusiasts. Our capitalist indoctrination and the command and control structure within our institutions have a hard time accommodating this. It is not so...
by Alasdair Munn | Oct 10, 2009
Writers, Writing on Conflicts and Wars in Africa - Excerpt from Mike Woodman We all dream of making a difference in the world. There are people out there who are doing so everyday. When a friend of yours quietly and humbly just gets on with it and you just happen...
by Alasdair Munn | Aug 17, 2009
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of...
