Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes. The overconfident rebel leader The party seeker and connector The Geek The student The non-conformist The Overconfident Rebel Leader Full of self-belief, cocky [...]
Twitter is doing a fantastic job supporting the World AIDS Day. Changing their whole theme and incorporating the colour #RED has done much to spread the message and allow people to connect and spread their message. Having said that I have a problem with one aspect of the execution. It was brought to my attention [...]
Our quest to define, own and control ideas limits our ability to progress. This is the war cry of open source enthusiasts. Our capitalist indoctrination and the command and control structure within our institutions have a hard time accommodating this. It is not so much that these opposing views are at different ends of the [...]
We all dream of making a difference in the world. There are people out there who are doing so everyday. When a friend of yours quietly and humbly just gets on with it and you just happen across a body of writing that brings it to light, you cannot help but be affected. The book [...]
Author: Alasdair Munn tcg: The Communication Group One-way or broadcast/display advertising and messaging has to rely on creating brand perceptions and reinforcing ideals. Campaigns are built around maximising the power and reach of the message against a set amount of time, or display space. When this approach is taken out of this context and supplanted [...]
Author : Alasdair Munn tcg: The Communication Group For the past few months I have been writing about a vision of social media where social networks are not the only playing fields and where social media’s place within the marketing mix does not exist entirely within “online promotion”. Understanding that people have different learning styles [...]
Author: Alasdair Munn tcg: The Communication Group People, myself included, like to talk of shifts in ideology and the complexities that go with transitions from an older, more predominant ideology towards a newer, more relevant one. I’m not sure this achieves much other than producing a smug group of self-labelled enlightened ones and a larger [...]
Author: Alasdair Munn I am very interested to hear what people are doing within the world of Social media. I get a lot of value from reading widely on the subject. What I am not that interested in is people telling me how to “leverage” social media, or the best social network strategies. I find [...]
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