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Rediscovering Web 2.0

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]

Filed Under: Social Media Tagged With: , , , , , , , , ,

tcg’s 10 ways Social Media and Sustainability Align in the Corporate World.

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the [...]

Filed Under: Social Media, Sustainability Tagged With: , , , , , , , , ,

Mainstreaming Sustainability

Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products. A few years ago I would have put this down to a publicity stunt. I was [...]

Filed Under: Sustainability Tagged With: , , , , , , ,