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I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media cannot be defined by its [...]

I recently listened to a handful of business leaders talk about social media and its place in the corporate world. It was interesting to see. Some metaphorically pointed out into the distance. “Social media belongs out there.” The feeling is that social media is something that exists outside of their business. There is a growing [...]

Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points. What do we use social media for? I asked a sample of people, male and female between the ages of 16 and 40. Here are [...]