by Alasdair Munn | Nov 28, 2008
The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media – Get the Biggest Bang for Your Buck, several thoughts need to be added...
by Alasdair Munn | Sep 30, 2008
I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make...
by Alasdair Munn | Sep 19, 2008
10 ways Social Media and Sustainability Align in the Corporate World. I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and...
by Alasdair Munn | Sep 10, 2008
Mainstreaming Sustainability EmailLinkedInTwitter Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for...
by Alasdair Munn | Aug 28, 2008
Social Media and Environmental Journalism I just love social media. I came across a 2 part article by Curtis Brainard entitled Public Opinion and Climate: Part I and Public Opinion and Climate: Part II through my membership to the social bookmarking site searchles. In...
