The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media – Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, reactions and [...]
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The ROI of Social Media. Yes or No?
Filed Under: Social Media Tagged With: analytics, ROI, Social Media, Social Media
Rediscovering Web 2.0
I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]
Filed Under: Social Media Tagged With: CMS, Jeremiah Owang, LMS, Social Media, social web, SocMe, Tim O'Reilly, Twitter, web 2.0, web analytics
tcg’s 10 ways Social Media and Sustainability Align in the Corporate World.
I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the [...]
Filed Under: Social Media, Sustainability Tagged With: CMS, Intelligent search, LMS, Social Media, SocMe, sustainability, tcg, technology, whole system thinking, Wiki's
Mainstreaming Sustainability
Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products. A few years ago I would have put this down to a publicity stunt. I was [...]
Filed Under: Sustainability Tagged With: ad:tech, Carl Pope, green, RMI, Sierra Club, Sustainability, sustainability, Tesco's
Social Media and Environmental Journalism
I just love social media. I came across a 2 part article by Curtis Brainard entitled Public Opinion and Climate: Part I and Public Opinion and Climate: Part II through my membership to the social bookmarking site searchles. In this series Curtis ask the question “Have the media failed to help people get it?” I [...]
Filed Under: Social Media, Sustainability Tagged With: climate change, environment, environmental journalism, media, Social Media
Social Media and politics
Northern California’s KQED Public Television has developed an inspiring tool “You Decide”. You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.” The debates are centred on the issues that are facing the candidates and the American voters in the presidential race. The user is asked [...]
Filed Under: Social Media Tagged With: KQED, presidential candidates, Social Media, SocMe, tcg, tcgagency, You Decide
The Changing face of Social Media
In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood. Yet it is hard to imagine a life without websites; they [...]
Filed Under: Social Media Tagged With: 10-foot interface, alternative fuels, climate change, Collaboration, community, green prepare, lead certification, mobile devices, online portals, Rocky Mountain Institute, Social Media, social media platform, tcg, technology, widgets
Social Media in a Business Setting: Part Two
I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media cannot be defined by its [...]
Filed Under: Social Media Tagged With: 10-foot interface, applications, connecting people, mobile, platform, portals, Professional services, Social Media, social-networking, software, tcg, technology, tools, widgets
Social Media in a Business Setting: Part One
I recently listened to a handful of business leaders talk about social media and its place in the corporate world. It was interesting to see. Some metaphorically pointed out into the distance. “Social media belongs out there.” The feeling is that social media is something that exists outside of their business. There is a growing [...]
Filed Under: Social Media Tagged With: Social Media
Social Media
Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points. What do we use social media for? I asked a sample of people, male and female between the ages of 16 and 40. Here are [...]
Filed Under: Social Media Tagged With: audience, business-objectives, Communication, community, experience, people, profile, share, Social Media, social-media-tools, social-networking, technology
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